Our Mission
Hello Music is dedicated to connecting today's best independent musical talent to
real industry opportunities, because we believe that all great music deserves to
be heard.
Our Back Story
We actually come from the same place as you.
It's true. We've tacked up our posters on the same electrical poles, understand
the challenges of doubling as a roadie, and played to both packed and empty clubs
across the country.
We've crashed on too many friends' couches to count, disturbed our neighbors by
rehearsing too late into the night, and gassed up our fearless van using a roll of
quarters normally reserved for the laundromat.
But we also share something else. After witnessing many bands move to the next level
in their careers, we've asked ourselves, "How did they land that deal? That should
be us."…
Why We Do It
Coming up as independent musicians, we always dreamed of a system that rewarded
bands and artists for what they could do, and not necessarily for who they knew.
A true opportunity engine that could put our music in the ears and hands of those
who actually needed it.
Let's face it, crowdsourcing just isn't enough anymore. We can spend 24/7 building
up our friends, fans, and followers on MySpace, Facebook, and Twitter, but that
doesn't always translate into accelerating our music careers.
Also, if you're a working artist, you probably don't have time to stay in touch
with family and friends, let alone the budget to pay for professional guidance to
fatten your industry rolodex (hint: blasting out your mp3 files to every 'industry
somebody's' email box you come across is not a winning strategy - it's audio spam.
Most decision-makers in the music business don't accept unsolicited material unless
it comes from people they trust.).
So after spending years crafting rock-solid industry relationships and developing
discerning ears for recognizing emerging, quality talent, we've decided now's the
time to apply our learnings, knowledge, and contacts to help independent artists
break it bigger.
Many companies share our philosophy and even a similar history. We're certainly
not the first to address this challenge. But for the very first time, we're teaming
up with and collaborating with like-minded music companies and industry influencers
to offer talented, but under-resourced artists like yourself access to more opportunities.
Opportunities that you couldn't even learn about, be connected to, or (in effect)
land on your own.
We're not in this for ourselves. We win when you win. You see, we believe quality
does matter and all great music deserves to be heard. Period.
We Listen To Everything
So why do labels, publishers, ad agencies, and music supervisors partner with Hello
Music to discover new artists and bands? Because hit songs, catchy instrumentals,
and emerging tracks for commercials, videogames or TV/film productions don't just
organically surface from digital sound gardens.
In order for our team to discover the highest quality tracks and present them to our
opportunity partners, we must first listen to and screen everything that's uploaded
to our site. Both soloists and bands are encouraged to send in their tracks. There's
no dress code either; we have expert screeners in every genre: from rock to reggae;
from hip hop to acid jazz; from country to R&B; and everything in between.
The Hello Music digital scouting team is made up of industry advisors, successful
songwriters and composers, world-class musicians, ex-label A&R ninjas, and independent
music junkies that all share a love and passion for great music. All uploaded music
is listened to and evaluated from our Los Angeles office.
Zack Zalon
Co-Founder
Bio
Zack Zalon is co-founder and managing partner of Wilshire Media Group, a digital entertainment product design and development firm. He is also a founder and managing partner of Hello Music, a new company that combines technology resources with the art of A&R to identify talented musicians and connect them with career opportunities. Prior to Wilshire Media, Zack was president of Virgin Digital, Richard Branson's digital entertainment platform group. Directly before Virgin Digital, he served as executive producer and vice president online for Farmclub.com, a $50 million Internet music venture launched by Seagram's/Universal. Zack first earned a reputation for breaking new talent as the manager of the legendary Troubadour club from 1992-1995. During his tenure there he brought more than 1,000 new and established acts to the stage, including music legends Pearl Jam, The Black Crowes, Incubus, KISS, No Doubt, Social Distortion, Tonic and Blind Melon.
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Brendon Cassidy
Co-Founder
Bio
Brendon Cassidy, life-long musician and technologist, is co-founder and managing partner of Hello Music. He began his career in Disney Internet Group's entertainment division guiding the development and deployment of high-profile web destinations. Brendon was recruited in 1999 to help launch Universal's Internet music venture Farmclub.com. He left to spend seven years as CTO of Richard Branson's international digital entertainment platform group Virgin Digital. In 2006, Brendon co-founded Wilshire Media Group, a leading digital entertainment product design and development firm. He currently serves Wilshire as a managing partner. In a previous life, Brendon worked in broadcast radio as a program director and air personality. He holds a BA in music and theater from Wabash College and an MFA in music composition and new technology from the California Institute of the Arts. Brendon continues to compose music to this day.
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